Kuyay is a Peruvian Tree-to-Bar chocolate maker founded in 2016 by Jonathan Reyna and Carolina León. Kuyay produces high-end chocolate bars using their own cocoa grown on their estate, which is home to 135 varieties of indigenous cocoa trees.

The trees have been cultivated in an agroforestry system for over 10 years by Jonathan Reyna's father, Ranulfo, an agronomist engineer specializing in cocoa. The cocoa is grown with care and love, with Kuyay's goal being to showcase the quality and authenticity of Peruvian terroir in their delicious finished chocolate product.

Ranulfo ensures the health of the cocoa trees without using any pesticides or other chemical products harmful to humans and the environment. Organic waste such as cocoa pods and shells are recycled and transformed into fertilizer for the plantation.

Kuyay's mission also includes working transparently to establish a relationship of trust with its consumers. The cultivation and production of cocoa have generated jobs and led to training programs. They teach the art of growing cocoa, from tree to bean, allowing many local residents to learn a trade and have a stable income.