Hardly any product represents Switzerland internationally as much as chocolate. The image of green Alps, happy cows and technical innovation serves as a symbol of quality and purity - and yet it is a carefully constructed narrative. So what is really behind the term “Swiss chocolate”? How much of Switzerland is actually contained in the famous chocolate?

Let's start with current events: At the beginning of July 2025, the Seco for Switzerland, together with the other EFTA states[1], finalized the Mercosur deal[2] - a free trade agreement from which the Swiss chocolate industry is expected to benefit significantly. This paves the way for the duty-free import of the so-called national success story “Swiss chocolate” to Brazil, Argentina, Uruguay, Paraguay and Bolivia. A slap in the face for the local chocolate sector in Brazil, one of the few countries that uses its own cocoa for its own chocolate and cocoa processing.

First contradictions

Anyone who starts to think beyond the usual narrative of chocolate quickly encounters contradictions. These become even more frequent when the word “Swiss” is placed in front of the chocolate. After all, the main ingredient, cocoa, does not grow in Switzerland - not even nearby. Pondering the origin of the word “chocolate” also raises eyebrows; after all, it originally comes from the Spanish “chocolate”, which in turn probably goes back to the Nahuatl word “xocolatl[3]”. So chocolate originally became a star not in Switzerland, but in Mexico - as early as 3000 years ago through the Olmec culture. The oldest traces of cocoa as a cultural asset are even older at 5000 years and were discovered in the upper Amazon region on the present-day border between Ecuador and Peru. Cocoa has been used in South and Mesoamerica for so many years as a drink, in ceremonies, as a means of payment, in medicine and as chocolate.

What about the national success story?

With these conclusive arguments in mind, I read the AI's answer to my question of whether Swiss chocolate actually counts as a national success story, which is clear and unambiguous: “Yes, it can rightly be said that Swiss chocolate is a national success story.” The machine then rattles off the usual “evidence” without being asked and explains how the pioneering achievements and innovations of Swiss chocolatiers such as François-Louis Cailler, Philippe Suchard, Rodolphe Lindt and Henri Nestlé with Daniel Peter's groundbreaking inventions shaped the global chocolate industry - including mechanized chocolate production, the conching process and the invention of milk chocolate. What the AI interestingly does not mention is the clever marketing strategy that the gentlemen pursued, in particular Theodor Tobler, who invested large sums in advertising for his Toblerone as early as the 1920s.

The invention of the myth: Chocolate as Swiss identity

Two advertising strategies in particular shaped the cliché of Switzerland as a chocolate country: Exotic motifs symbolizing the origin of cocoa, but which often showed racist and sexist clichés, mostly about an imagined Africa. Over the years, the motif of mountain peaks and dairy cows staged as an idyllic Alpine country gained the upper hand - with folkloristic imagery for a sense of home. This had a calming effect in the face of industrialization and urbanization and forms a parallel to the promotion of popular customs and Alpine tourism. In this way, chocolate became a local product that has since served to create a national identity.

200 years vs 5000 years

In terms of age, the Swiss chocolate tradition is considerably inferior to that of Latin America. Perhaps it is because of this millennia-old age difference that the Swiss chocolate industry, together with Chocosuisse, shaped the narrative of Swiss chocolate as a national success story for over a century, completely ignoring the interconnectedness of the world: Namely, that Swiss chocolate is based on the appropriation and further development of a cultural heritage from Central America and on trade and economic systems that include colonial and post-colonial dependencies.

No chocolate without slaves

A look back shows that the success story of Swiss chocolate is inextricably linked to the history of colonialism and the transatlantic slave trade - although Switzerland never owned its own colonies. However, Swiss merchants were very involved in the cocoa trade, were also directly and indirectly involved in the slave trade, financed expeditions, operated plantations and profited from the exploitation of enslaved people in the Caribbean and South America. Swiss traders such as Cailler also sourced cocoa for chocolate production from plantations where slaves worked in Venezuela and Brazil. As more and more people consumed chocolate in the 19th century, the demand for cocoa increased. Slavery was the only way for producers in the colonies to meet this demand[4]. The profits from these businesses flowed into the development of banks, insurance companies and industries in Switzerland - including the chocolate industry. Even today, the cocoa trade is largely in Swiss hands: On the one hand, the headquarters of Barry Callebaut and Ecom Trading, two of the six largest cocoa traders in the world, are located in Switzerland, and on the other hand, a conservatively estimated 30 percent of global cocoa trading[5] is handled via Switzerland. The fact that Ghana is still Switzerland's most important partner for cocoa trading dates back to 1859, when the Basel Mission founded the Basel Trading Company and in 1893 shipped cocoa from the then British colony of the Gold Coast to Europe for the first time. This made it a key player in the development of the cocoa trade in West Africa. The cartel structures shaped by the Basel Trading Company were taken over and nationalized by Cocobod after Ghana's independence.

What does “Swiss Chocolate” mean?

Let's go back to the present. “Swiss chocolate” is a protected designation of origin for chocolate that is made in Switzerland. Since 2017, the so-called “Swissness” legislation regulates when a product can be considered “Swiss”. The following applies to food: At least 80 percent of the raw material weight must come from Switzerland, and even 100 percent for dairy products. Fearing for its reputation and fame, the Swiss chocolate industry has campaigned strongly and successfully for an exception, as cocoa cannot be grown in Switzerland. The chocolate industry has stipulated that the “essential processing step” - i.e. the actual production of the chocolate - must take place in Switzerland.

How Swissness becomes swissless

A bar of “Swiss chocolate” can legally consist of 100 percent imported raw materials as long as it is processed in Switzerland. The “Swissness” label is therefore primarily a marketing tool that uses Switzerland's image as a guarantee of quality. On the one hand, this reinforces the current practice of generating added value in Switzerland and continuing to keep cocoa-producing countries as raw material producers. On the other hand, it reinforces the narrative that it is Switzerland that produces quality chocolate - not a cocoa-producing country.

Conclusion: Time for honest chocolate?

Without a critical examination of the violent past and the exploitation of asymmetrical power relations for economic gain, a healthy relationship is difficult in current times and for the future. The one-sided narrative of Swiss chocolate enriches Switzerland even more instead of sharing the added value.

The history of Swiss chocolate is a history of innovation, but also of repression and exploitation. The national identity that surrounds chocolate is a myth that ignores colonial realities and global inequalities. Anyone who buys traditional “Swiss chocolate” today is consuming a product that was perfected in Switzerland, but produced on the backs of cocoa farming families in the Global South. A critical examination of this myth is long overdue - not only from a historical, but also from an ethical perspective.

 

[1] EFTA countries: Iceland, Liechtenstein, Norway and Switzerland

[2] Mercosur countries: Brazil, Uruguay, Paraguay, Argentina, Bolivia

[3] The word originally referred to a drink made from cocoa, water and spices - i.e. what we know today as “cocoa drink” or “hot chocolate”. Nahuatl is the language of the Aztecs. However, the origin of the word “chocolate” has not been definitively clarified. What is certain is that the origin lies in the indigenous languages of Central America, but the exact composition remains disputed.

[4] https://www.publiceye.ch/de/tag/schokolade

[5] Transit trade

As a chocolatier, I consider tempering to be one of the most fascinating and crucial stages of my work with chocolate. Far more than a technique, it is a veritable ritual that brings out the magic of chocolate in all its facets.

A well-tempered chocolate is a chocolate that gleams, has a clean snap and irresistible smoothness as it melts in the mouth. Today, I would like to take you along with me into that universe where chemistry meets passion with the aim of creating chocolate wonders.

What is tempering?

Chocolate tempering is a process that precisely controls the crystallisation of the cacao butter contained in the cacao. As a matter of fact, cacao butter falls into six different crystal shapes during crystallisation. Of those shapes, the V is the one required to obtain a gleaming chocolate, stable and with a clean snap. Once obtained, these V-shaped crystals, referred to as «stable», are more temperature-resistant than the unstable crystals which, when reheated to beyond 28°C, melt again. This is a very important point in understanding the process.

Without tempering, the chocolate takes on a dull appearance, possibly even with a white bloom, and its texture will be soft or crumbly. In other words, it's the tempering that enables the creation of chocolate with that marvellous “snap” when you break into a bar, at the same time ensuring a good texture and a long shelf life.

The different tempering techniques

Each technique aims to obtain between 1% and 2% stable crystals for the next step in the production process (moulding or coating) and all require a mixture of time and movement to ensure that the temperature can play its role correctly.

Even though tempering machines are widely used in the making of chocolate, both artisanal and industrial, these days, it is perfectly possible to do without them and still obtain the same effect using manual methods.

« Tabling » or tempering on marble

This artisanal technique, still perfectly mastered by fewer and fewer chocolatiers, calls not only for space and time, but also a good deal of elbow grease. These are the main steps in the process:

1. The previously made chocolate is melted

First it is melted at a precise temperature, depending on the type of chocolate. This is generally done in a double boiler, taking care not to burn the chocolate (exceed the desired temperature).

• Dark chocolate: heated to between 50 and 55°C
• Milk chocolate: heated to between 45 and 50°C
• White chocolate: heated to between 40 and 45°C

2. The chocolate is then cooled on the marble slab to obtain V crystals.

A portion of the melted chocolate (generally two thirds) is poured onto a surface, such as a marble or granite slab or even an ordinary table. With the aid of a spatula and a triangle, the chocolate is continually spread out and scraped up again so that it cools down evenly and smoothly.

• Dark chocolate: cooled to around 28-29°C
• Milk chocolate: cooled to around 27-28°C
• White chocolate: cooled to around 26-27°C

3. The cooled portion is returned to its previous temperature, then the stable crystals are selected and other undesirable crystal shapes are melted.

The chocolate previously cooled is reincorporated into the one third of the still warm chocolate that remained in the double boiler. This blending results in the perfect temperature for the chocolate’s final use:

• Dark chocolate: around 31-32°C
• Milk chocolate: around 29-30°C
• White chocolate: around 28-29°C

Tempering by seeding

This is the method that I use most often because of its simplicity. It consists of melting 2/3 of the chocolate intended for tempering at 50-55°C (dark chocolate), then adding the last third in nibs and drops of a chocolate that has previously been perfectly tempered. The cold chocolate added will help to lower the temperature (to 32°C for dark) and create the excellent stable crystals. The temperatures given above always apply, the crystal-creating stage is not necessary as the crystals are provided by the unmelted chocolate.

For this technique, the crystal composition of the cold chocolate used is important:

• If the chocolate added has been perfectly tempered, then it will pose no problems, containing as it will stable crystals that will be distributed throughout the mass.
• If this is not the case, it will first be necessary to let the poorly tempered chocolate rest for at least 3 months before it can be used. Resting allows initially unstable crystals to become stable over time.
• In a less artisanal process, seeding may also be done by adding some cacao butter with a high concentration of stable crystals (eg, of the type Mycryo ou Magic Temper). Then all that needs to be done is to melt the chocolate, then bring the temperature down to 33°C and add stable cacao butter equivalent to 1.5% of the chocolate used, blend it in thoroughly and the result is perfect!

Tempering in the microwave

Far less traditional, this process is a practical one for small quantities. The chocolate simply needs to be heated in small stages of 10 to 15 seconds and stirred regularly until it reaches the required temperature (see above). The temperature should not be exceeded so as not to melt the stable crystals.

So what is conching?

Conching is the process that lends the finished product its velvety texture and balanced flavour, but few people are familiar with the marvellous stage in the creation of exquisite chocolate that is conching.

This part of the chocolate production process comes after the cacao beans have been roasted and ground. Invented by chocolatier Rodolphe Lindt in 1879, conching consists of stirring and kneading the chocolate liquor in a machine called a conche, thereby enhancing all the natural characteristics of the cacao.

1. Refining the texture: During conching, cacao and sugar particles are crushed more and more finely and homogenised. This process makes for a smooth texture as the particles are microscopically reduced in size, resulting in the chocolate’s incomparably melt-in-the-mouth quality.
2. Developing the flavour: The constant movement and heat of the conching process help to release the volatile aromas from the cacao. That’s what it’s at this stage that the chocolate also develops its most subtle flavour nuances.
3. Reducing acidity and undesirable flavour notes: Conching also evaporates the volatile acids that may lend the chocolate an all too bitter or astringent taste. By eliminating these undesirable compounds, the chocolate becomes smoother and rounder in taste.

How long does conching take?

Knowing to take the time to do things well is important for bringing out the full potential of chocolate.

For lower-quality chocolates (mass-retailed industrial products). that time is frequently reduced to a matter of just a few hours. The short conching period makes such chocolates visually attractive because it is still just long enough to achieve a sufficiently fine texture, while being far from long enough either to develop the flavours properly or to eliminate unwelcome notes. This may have a negative impact on the overall taste, a defect that will be compensated by the addition of more sugar and/or other ingredients (dried fruits, nuts etc).

High-quality chocolate, on the other hand, may undergo a conching process lasting anything from 12 to 72 hours, which will necessarily influence the ultimate cost, but result - and that is key here - in a more exquisite chocolate and some highly developed flavours. To sum up, the longer the conching process, the finer and more aromatic the chocolate will be.

Is conching a quality factor?

Chocolates that have undergone a long conching process are without doubt uniquely exquisite, both as regards their texture and flavours. So as far as chocolate lovers are concerned, conching is generally a key indicator of a product's quality. Chocolatiers who pay attention to detail do not hesitate to invest time and resources in this stage of production, as it goes a long way to determining the pleasure experienced when the chocolate is tasted.

Over the past few years, however, there has been an emergence of a large number of chocolatiers selling « bean to bar » products, meaning that they were involved in all stages of its production. The texture of certain chocolates in that category may not be as fine as that of some industrially produced chocolates, and by choice so, or by lack of material or means.

It is interesting to find that this ultimately results in a different taste experience, but by no means one that’s less interesting. Indeed, such chocolates retain a certain wilder rawness along with punchy notes that I personally can identify and that I appreciate in speciality cacao.

That is why I will now qualify what I explained earlier. A finely textured chocolate is indeed a wonderful thing, but over time its aromatic properties may fade. Once the flavours have been liberated during conching, they become exposed to the surrounding air, making an end product more fragile. In contrast, a more coarsely textured chocolate will unleash a large part of its potential only in the mouth, rendering it more stable in the long term and easier to keep.

In conclusion, a good conching enables the « birth » of an exquisite chocolate that will please the majority of people. It is, however, possible to taste more « rustic » chocolates that can equally be very interesting and allow for the rediscovery of all the flavours of an exceptional cacao in an entirely new way.

Bean-to-Bar and Tree-to-Bar chocolate in Switzerland

 

The Bean-to-Bar movement appeared in the 2000's and has been followed by many chocolate makers around the world whose goal it is to control every step of the production chain. A few years ago, this concept made its way to Switzerland, the Land of chocolate!

A Bean-to-Bar chocolatier sources beans from cocoa producers or cooperatives distributing them, and then carries out every step of their transformation until the final product, a chocolate bar. Some may think that that’s how all chocolate is made, but in fact, less than 1% of the world's chocolate is produced in this way, giving the Bean-to-Bar approach a whole new meaning and so much more value.

Indeed, if we exclude industrial chocolate and focus only on artisanal production of small and medium-sized chocolate makers, we discover that the vast majority of their sweets are actually made from semi-finished products supplied by the food industry. Couverture chocolate bought in bulk is melted, poured and molded or assembled by these chocolate makers. The bars, truffles and Easter bunnies, sometimes topped with spices or other more or less original inclusions, are then sold at a relatively high price.

The actual, all too rare artisan chocolatiers are those who have mastered all the processing and manufacturing techniques of the beans themselves. Bean-to-Bar artisans also care about knowing exactly where their raw material comes from, who grows it, and in what working conditions.

In Switzerland, some small artisanal chocolate makers offer Bean-to-Bar products. In those cases, the designation is clearly stated on the product, implying that their other chocolate is not Bean-to-Bar. One example is a delicious pure origin Cameroon bar made and sold by Espace Chocolat (Lausanne and Yverdon) and sourced from recently certified organic estate Noa Noa.

As for medium-sized producers, we’d like to highlight Geneva-based Orfève's rare and ultra-elegant products; Adliswil-based Taucherli’s bars made from beans sourced with the greatest respect; or Zurich-based Garçoa’s organic and oh-so beautiful products. These chocolates, as well as many others that we encourage you to discover, can be purchased through other specialized retailers such as Chocolats du Monde.

Wanting to take the concept even further, some chocolate makers have developed the idea of Tree-to-Bar which, in addition to all the above, means that the producer has mastered the art of growing cocoa as well as harvesting, fermenting and drying it.

Very few producers in the world have these skills, but those who are part of this very small group can boast complete control over the entire production chain of their chocolate, from A to Z. They do not rely on any external supplier other than those from whom they purchase sugar or any other inclusions added to their bars. Almost all Tree-to-Bar producers, such as Soklet in India, Baianí in Brazil or  TBros in Vietnam, are located in the country where their cocoa is grown. Very few of these high-quality products can be found in specialized shops in Switzerland and Europe.

At CriolloQuetzal, our mission is not only to introduce chocolate lovers to the exceptional products of the best Bean-to-Bar and Tree-to-Bar chocolate makers, but also to offer these artisans access to the Swiss and European markets. Therefore, we have made the choice not to offer items produced by Swiss chocolate makers, but only rare products, made in small quantities in cocoa-producing countries with the best fresh and locally sourced ingredients.

We work according to the principles of direct trade, i.e., without any intermediaries, guaranteeing that 50% of the selling price of the bar remains in the producing country, as opposed to 5-7% for a so-called "Fairtrade" product bought in Switzerland, and we financially support the social and ecological measures implemented by our partners. We import their products to Switzerland and sell them directly on our e-boutique to the final consumer, all with a zero-carbon footprint because we compensate all CO2 emissions we generate.

Global warming and climate change endanger cocoa cultivation and chocolate production

 

Recently, dry season temperatures have peaked to levels not seen before and have become as problematic for cocoa farmers as the lack of water or new diseases.

The regions that are clearly most vulnerable to global warming are all located in West Africa, mainly in Côte d'Ivoire and Ghana, the two countries that currently account for almost 60% of global cocoa production... We can therefore legitimately assert that the global cocoa production is on the verge of a major upheaval.

But it is also becoming increasingly clear that there are major disparities between the different regions of the world in terms of their vulnerability to these changes. There are even certain regions previously considered unsuitable for cocoa production that are becoming new Eldorados.

If we look more closely at the effects of these extreme temperatures, we see a pattern emerge that is always the same: the tops of the cocoa trees dry out, burnt by the sun, the trees no longer grow normally, they blossom at times that are difficult to predict and therefore yield much less  (either before or after the usual harvest season). Given that the fruit (pods) should mature during the wet season, they often rot on the trees and new diseases deform those that survive.

As a result, an increasing amount of cocoa trees are lost, the production area and thus the cocoa production per plot decreases, with dramatic consequences for the farmers who suffer the consequences of this vicious circle, spiraling downwards:

• They have no alternative but to plant more and more cocoa trees in the hope of yielding stable harvest volumes.
• They are therefore deforesting more and more in previously virgin areas.
• The problem is worsening every year, because the only antidotes against increasingly extreme temperatures are the forests, and they are being destroyed relentlessly.

There is a serious humanitarian drama in the making for those who live off the land as their revenues dwindle year after year, and an enormous environmental challenge in the regions which are starting out in this field and must avoid making the same mistakes.

Fortunately there are alternatives, the challenge being to train millions of local farmers which can only be done in fair and short production chains with the support of local stakeholders. At the end of the line, it’s the consumer who has to agree to buy from committed distributors and pay the price for the chocolate they love so much and want to enjoy in the future.

Agroforestry: past and future of cocoa farming

 

Before speaking about the future, let’s speak about the past! Initially, the cocoa tree was part of the undergrowth in the Amazon forest. In other words, it grows in the shade provided from taller trees and forms part of a, primarily, self-sufficient ecosystem.

This is how it was cultivated up to the 70s. From then, on most of the farmers capitulated to the demands of certain multi-national companies offering new types of cocoa trees which were pushed to the limit to yield maximum returns... and required in the process was (but this was written in fine print) an enormous amount of water, fertilizers and pesticides!

This was followed by increasingly intense deforestation, causing irreversible soil erosion and subsequent impoverishment of the local farmers, a situation which has continued to date, mainly in Ghana and Côte d’Ivoire, where 70% of the world’s cocoa is produced.

It was only recently that we realised the industry was in danger of going up the spout. We thought the solution would come from a rigorous selection of different varieties of chocolate trees tolerant to drought and new diseases. Then we needed to add resistance to extreme high temperatures.  Finally, we realized that the only viable, sustainable, and effective solution stems from tailor-made agroforestry techniques.

• Planting large trees to create shade in existing cocoa farms
• Not clearing the forest to plant cocoa trees
• Reforestation of cleared zones, then, after a few years, partially clearing only the smaller trees and replacing them with cocoa trees
• Not using monoculture cocoa trees in the undergrowth

Agroforestry is therefore a set of practices consisting of associating protective and bio-regulating trees with crops, with the aim of (re)creating self-sufficient ecosystems.

The reason we are attempting to relaunch these agroforestry techniques today is because they are clearly THE solution to guarantee not only a future for local populations of farmers but also for the sustainability of the chocolate sector and, at the same time, the earth’s climate. To convince you, in a nutshell, here are the advantages of this method:

Water requirements: None. It is self-sufficient on rainwater.

Pesticide dependence: Much lower than in monocultures. Pests are controlled naturally through the diversity of the Flora.

Fertiliser dependence:  Much lower than in monoculture because biological life is prioritised, as is water infiltration and the incorporation of organic matter.

Dependence on the fluctuations in the world price of cocoa: Largely mitigated because the cultivation of different varieties of fruit trees on the same plot in the undergrowth provides diversification of income to farmers. Cocoa trees can even be left uncultivated for a few years with this form of cultivation and then be reactivated once the price of cocoa starts to rise again.

Carbon storage: 18 times higher than in monoculture, representing a real gain for the climate.

Yields: Same as in monocultures (approx. 900 kg per hectare).

Life span of cocoa trees: 50 years, much longer than in intensive cultivation.

Agroforestry cocoa farming is therefore truly synonymous with the future, the challenge being to train millions of small farmers around the world in this technique and to create the conditions necessary for its implementation.

By working exclusively with local chocolate makers who care about the economic, social and ecological future of their region, we are doing everything we can to support this transition and guarantee a sustainable future for the entire chocolate industry.

 

For more information:

CIRAD - Centre de coopération internationale en recherche agronomique pour le développement, a wealth of information on sustainable development in tropical regions.

CACAOFOREST - An organisation of various research institutes and chocolate makers whose common goal is to invent the future of sustainable cocoa.

We watched the Bitter Chocolate episode of the Netflix series Rotten

 

One of the main goals of CriolloQuetzal is to totally bypass the established industrial channels in the chocolate market. This idea is at the heart of our project: we collaborate exclusively with Bean-to-bar and Tree-to-bar chocolate makers, those who control the entire production chain, from bean or tree-to-bar, directly in the cocoa producing countries.  It’s the only way to guarantee high quality chocolate and ensure that local populations benefit directly from any valued Added.

Why?

Everything started when Thierry, our founder, visited the cocoa farms in Columbia several years ago. It was the first time that he had heard about the Bean-to-bar and Tree-to bar concept which raised his curiosity.  This discovery, and the research that followed, opened his eyes to the problems in the international cocoa and chocolate market. This is how the Criolloquetzal project was born.

The episode Bitter Chocolate in the series Rotten (Netflix) explains and analyses these problems perfectly by examining the situation in the Ivory Coast, the largest cocoa producer in the world.  Some impressive figures: 40% of the cocoa consumed in the world comes from the Ivory Coast.  It represents around 15% of the country’s GDP and two-thirds of the population work, in one way or another, in this market.  Some 2 million tons of cocoa are produced in the Ivory Coast every year.

In a 55-minute episode packed with facts and figures, each more shocking than the next, we get to understand the enormous gap between the standard of living of those who run and control the cocoa market and those who work at the source, namely, the farmers.

In the Ivory Coast, they earn less than one dollar a day, while the chocolate industry generates more than 100 billion dollars per year globally.  From the moment the cocoa is harvested and the chocolate bar produced, the raw product changes hands between numerous intermediaries each take a higher cut than the last, and the main culprits are the gigantic international groups based in Europe or the USA.

The women and men who supply the raw materials are trapped in a system which is almost impossible to leave.  Short of solutions, some are forced to destroy the nature reserves, amongst others, to produce more cocoa. The Ivory coast is said to have lost roughly 85% of its forests since 1990, a real ecological disaster. But as Antonie Fountain, one of the experts interviewed in Bitter Chocolate, rightly says “If you have a choice, as a poor farmer, between protecting the rainforest and feeding your family, then you don’t have a choice.”

Scandals about slavery and child labor are reported regularly. Despite the outrage of the international community, little seems to have changed and the outrage is waning little by little… The priorities of the regulatory bodies and governments are clear:  cocoa must circulate at all costs (literally). Regulating and controlling working conditions nationally, or even internationally, would be more expensive and much less profitable.

On top of that, there is violence and corruption, extremely hard physical work, and the fact that all those who form part of this precarious supply chain are subjected to price fluctuations on the commodities exchange, accentuates the problem:  if the price of cocoa lost 50% of its value tomorrow, the price of industrial chocolate wouldn’t move a cent.  The big chocolate manufacturers would simply make more money because they could buy the raw material at a lower price.  The farmers in Ghana and Columbia or India would receive 50% less for their harvest. Pure injustice – no need to look further.

I’m going to end with a quote from Henk Jan Beltman from Tony’s Chocolonely, a chocolate brand based in the Netherlands whose mission is to produce 100% slave-free chocolate. Beltman explains in the first minutes of Bitter Chocolate, that chocolate is the best tasting food there is and it is our duty to know where the cocoa comes from.  “ if you know what’s going on in the beginning of the value chain, it’s not possible to enjoy chocolate”.

He’s right.  He makes his point throughout the documentary and in case it’s still not clear, we strongly recommend watching it!  Everyone can learn a lot and I hope that watching this episode will influence many of you to change your consumer habits.

Finally, I want to reassure you: not everything is negative.  Bitter Chocolate shows us that there are many players who are very aware of the injustices prevalent in the cocoa market, and they are trying to find solutions. I have listed some of them below.

I hope you enjoy watching, with a delicious bar from our shop which will encourage you to participate actively in changing the current state of affairs.

VOICENETWORK An NGO that works for cocoa sector reform. Antonie Fountain, who I quoted in the article is executive director

ORLARYAN Órla Ryan is a journalist of Irish origin. She is one of the experts interviewed in Bitter Chocolate and has written a book called Chocolate Nations which details the injustices in the cocoa industry.

TONYSCHOCOLONELY Tony’s Chocolonely website. They regularly publish articles and news on their News page, about their project and also on the risks in the cocoa sector around the world

 

Virtues, benefits and drawbacks of dark chocolate

 

Did you, like me, jump for joy when you found out that chocolate, like red wine and coffee can, in fact, be good for your health?

I don’t know about you, but I thought it was great news …so much so that I really wanted to  look into it ...not only out of intellectual curiosity but also and especially because everyone should treat themselves!

It is important to point out that we are mainly talking about dark chocolate here… and what do you know, as luck would have it, that is exactly what we have at CriolloQuetzal! By definition, dark chocolate contains at least 43% of cocoa  and can contain up to 100% (yes, yes!)

Logically, the more cocoa there is, the less the sugar content – I won’t give you details about the harmful effects of sugar, you know them. On the other hand, dark chocolate is also made from cocoa butter, which contains fats, so be careful not to indulge too much. MO-DE-RA-TION!

The cocoa originates from America.  Up to the XVIth century, it was consumed as a drink and was used for its energizing properties, even medicinal (cocoa butter, for example as a healing balm). Even though the utilization and preparation are totally different (link to the Chocolate Glossary) nowadays, its virtues are as numerous.

As the French chocologist Victoire Finaz explains, “it’s in the cocoa, the raw material, where the most important source of antioxidants is found. “It turns out that it contains more antioxidants than green tea or red wine.

On top of that, chocolate contains other essential nutrients such as magnesium, iron, potassium and vitamin D”.  It even contains fluoride! But let’s not exaggerate, we can’t claim that chocolate replaces toothpaste.

Eating dark chocolate regularly is good for the cardiovascular system, helps eliminate cholesterol and slows down skin aging.  It is also a stimulant, thanks to the theobromine and caffeine, the latter in much smaller quantities than in coffee.

In addition to the benefits of cocoa as a food, cocoa butter is also very good for the skin because of its moisturizing properties.

Beyond the physical effects, so to speak, chocolate acts in a significant manner on the brain.  Its antidepressant properties have been established.  Victoire Finaz specifies that chocolate “triggers the secretion of endorphins in our brain which are pleasure molecules. They are euphoric and calming, reduce anxiety, regulate moods and provoke a state of euphoria leading to a feeling of well-being.

The most recent studies have also shown that cocoa stimulates our nervous system and improves our concentration and memory.

So, not too bad, right?  Of course, we mustn’t forget that what’s important is to have a balanced diet! But the next time you’re thinking about having an extra piece, or you’re shopping and see that chilli 70% cocoa chocolate bar, telling yourself, “I really shouldn’t…..” simply do not hesitate and treat your taste-buds, your heart and your body.

Sources:

« Chocolat, l’art de la chocologie et de la dégustation », « Chocolat, voyage au cœur de la culture du chocolat », www.futura-sciences.com

 

CriolloQuetzal chocolate: Story about our logo and name

 

“ Krï-ooooloo-ketze-alle, isn’t an easy name for a company , eh…! “

Granted, we made it a bit more complex than other big chocolate brands, but like everything we do, we do it for a good reason!

The criollo is certainly the most extraordinary, rare and delicious cocoa amongst the 4 existing varieties, the one we are looking for in the four corners of the world for you to discover the original aromas of chocolate. It was therefore logical that its name be featured in the name of the company we were about to create.

The quetzal, however, is a beautiful and colourful tropical bird that lives in the cocoa plantation regions of Central and Northern Latin America. It had already been worshiped for its lavish plumage in the time of the Aztecs and Mayans and was therefore literally pre-destined to become our mascot.

And so it came to be that a rare bean and a sacred bird with its five-coloured plumage appeared on the moodboards of the creative team in our communications studio, whose mission was to develop our logo and graphic charts for a lot of coff…no… chocolate. You can imagine that the result was a winged bean (graphic transposition of CrilloQuetzal) and that the five colours of the feathers of our mythical bird, red, green, blue, yellow and purple would become the colour codes of the five regions of origin of our exceptional chocolates …. ah creativity, what an amazing job and we thank them, especially for their foresight and leader BlaiseMagnenat.

Here you are, now you know everything and it’s not even as complicated to pronounce as it looks:

KREE-OH-LIO-KET-SL.