Since 2013, Menakao has been highlighting Malagasy know-how and diversity in a Tree-to-Bar chocolate, using the best beans from Madagascar and selecting the finest local ingredients. An ethically committed brand which, by transforming fine cocoa into chocolate in its country of origin, allows the local added value to be multiplied by four. Less than 5% of the cocoa produced in Madagascar is transformed on the island, and Menakao's bars are part of this. At the heart of Menakao chocolates, there are men and women!

It is therefore quite natural that they wished to illustrate their bars by putting forward the faces of the different ethnic groups that represent the Malagasy people. The Tanala, the Betsimisaraka, the Mahafaly, the Antanosy, the Bara or the Merina, all represented in their traditional headdresses and clothes.